One thing I used to see as an IBO was the speaker at some meeetings compare the Amway opportunity to a "shopper's club". These may include Costco, Sam's Club and WalMart. I even heard of IBOs prospecting in WalMart. This is sort of redundant, and frankly, IBOs doing this are barking up the wrong tree.
Why do I say this? Because there are some Amway zealots, such as IBOFightback, who make arguments (without bonafide neutral party assessments) that Amway in fact may not save you money, but certainly that Amway may be of superior quality as compared to the big box retailers. Now the quality of soap and vitamins are subjective, and most people are perfectly happy with the goods they purchase (cheaply) at WalMart or Costco at a discount.
Also, the flaw with making the case for quality is that Amway goods are nearly exclusively sold to IBOs! IBOs have a financial interest in purchasing Amway products, thus their opinions are biased, as is IBOFightback's. While I'm sure Amway does have some quality products, the average person on the street shops at Costco or Walmart for a reason. Costco and WalMart sell their goods cheap! Many customers know this and shop at these venues for that very reason!
Thus, while IBOs may be able to argue quality or concentration factors for Amway products, to argue that these same products are cheaper than a big box retailer is silly. I know some supporters will want to refute this claim, but I offer them this. Provide a neutral third party assessment, such as a consumer report magazine write up, that Amway products are better and/or cheaper than WalMart or Costco and we'll have something to discuss.
Until then, it is my conclusion that WalMart/Costco products are much cheaper than most comparable Amway products, and the general public agrees. Amway sales are dwarfed by WalMart and Costco sales. The numbers tell quite a story......