Sunday, January 29, 2012

Why Amway IBOs Fail?

It is not a big secret that many IBOs fail in the Amway business opportunity. The retention rate is poor, and frankly, the compensation for IBOs usually won't even cover the monthly cost of the website fees. So uplines should figure out why so many downline fail and then address it instead of advising IBOs to never quit and keep buying more tools. Based on what I experienced, I would have to say my uplines (who are still around today) didn't care about their downline, which is why we received bad advice such as IBOs had to keep paying for standing orders if your downlines quit.

But IBO failure goes beyond this. In order to sustain a business, you need to establish and build a customer base. Amway's own figures suggest that there is about 1 cutomer for every 4 IBOs. Less than 4% of Amway goods are sold to non IBOs. How can any business sustain itself in that manner?

Many IBOs will cite concentration and quality as the reason for Amway's premium prices. But it is apparent that it is primarily IBOs who see things this way. The public more likely sees Amway products as generic with premium prices. Ironically, IBOs seem to shift to the viewpoint of the general public once they stop being IBOs. Seem that IBOs don't mind premium prices when they believe Amway will allow them to retire early and walk the beaches of the world, but when that dream ends, so does product loyalty.

Hard work and effort doesn't necessarily equate success in Amway and I will explain. Say I was selling Iphones for $50. People would be flocking to me to buy one. I would probably run out of the Iphones before I ran out of customers. The price is great and thus the demand exceeds the supply. Now say I was selling regular cell phones and charging $1,000 for a regular run of the mill cell phone. I may sell one, but more likely my only sale will be to myself as a representative of the cell phone company. There would be no demand, only perhaps an artifical demand by the purchase of $1000 cell phones by the cell phone retailers. This is exactly what Amway IBOs, or sales people are experiencing. People in general don't care about the phytonutrients in double x. They see the whopping price and they buy vitamins at Walmart. As a side note, does the inclusion of phyotnutrients in a vitamin drive up the cost that much? I suspect not.

In any case, I believe this is why most IBOs fail. There are too many disadvantages to overcome.

2 comments:

Ashutosh said...

If the inclusion of phyotnutrients in a vitamin don't drive up the cost that much, then why don't other competitors offer it with their vitamins?

Anonymous said...

Regardless of what is included, the vast majority of people will simply go to walmart to buy everything they need. The mass market will do whatever is easiest.