So many IBOs continue to perpetuate myths about the Better Business Bureau (BBB) and other factors as evidence that Amway is a good opportunity. What does the BBB do? What does the BBB say about their ratings?
If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards which include a commitment to make a good faith effort to resolve any consumer complaints. BBB accredited businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB Code of Business Practices represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete all application procedures will be accredited by BBB. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.
BBB accreditation does not mean that the business’ products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.
**As far as I know, Amway has a satisfactory rating from the BBB. What so many IBOs do not take note of is that a good rating from the BBB has nothing to do with the viability or profitability of the Amway business opportunity. IBOs should also note that they as "independent businesses" are not Amway. Why uplines continue to perpetuate this fallacy is puzzling to me.