Sunday, March 8, 2009

Amway Global - It's Good For Amway!

I hear ridiculous claims from IBOs at times. They make alll kinds of claims that have nothing to do with their business. For example, Amway recently reported their sales at 8+ billion dollars.
It's good - for Amway! It has no bearing on IBOFightback Enterprises, or whatever you call your business.

Amway Arena had a rock concert! Great for Amway - it has no bearing on John Smith Enterprises. The DeVos and Van Andel families are billionaires! Great - it has no bearing on an IBO's business.

So many IBOs mistakenly or ignorantly confuse Amway's success for their own. Of course it helps when the corporation gets good press because it can help sales. But then again, many IBOs don't sell goods, they "buy from themselves". If you buy from yourself, then all of this good press does nothing to increase your sales.

All of the good things happening for Amway or because of Amway - is it increasing your bottom line? Is it helping your "Independent Business"? If not, then why brag about it? Aren't you an IBO - Independent Business Owner? Can you make the same or similar claims about your own business?

P.S. Joecool will be out of town for a week, on a week long Golf junket on various islands in Hawaii. I will try to get to an internet cafe to publish comments if I can. How many diamonds have the time to golf with the boys for a week?

3 comments:

mike said...

The store I work at is number one out of around 800 other stores, and in the top 5 in the overall company.

This is great for the store, for me it is business as usual.

Point is I can boast of how great the store is..but as far as myself nothing is different.

It seems that most IBO don't understand that the success of the company does not directly effect them...they are a very small part of a very large wheel.

Anonymous said...

"P.S. Joecool will be out of town for a week, on a week long Golf junket on various islands in Hawaii. I will try to get to an internet cafe to publish comments if I can. How many diamonds have the time to golf with the boys for a week?"

Hey, that's great for you Joe, but how many of your readers are golfing for a week? Seems that is a popular form of questioning.

Joecool said...

Anon, what difference does it make how much my readers earn? I don't promote my website as a way to earn income.