Over the last several months, I 've seen a handful of Amway Global commercials and they are good commercials, and the presentation looks professional. One commercial talks about Nutrilite and the camera pans over the various vitamins and other Nutrilite product line. It then has a 1-800 number to call if you want to purchase the products. Another commercial also has a contact number if you wish to becme an IBO.
My question for the reading audience is this: What is the real purpose of the commercials? Is it truly to expose name recognition of the products? It is to allow propects to call and gain information about becoming an IBO? Or is the commercial simply a PR plug so IBOs can claim credibility due to the airtime?
I wonder how many calls Amway Global received after the commercials aired?