One of the things many Amway defenders like to use in defense of Amway is that critics are outdated. That experiences that are a few year old or older are no longer valid. Yet when you examine the Amway opportunity, not much has changed. At least in North America, IBOs are still deceptive about presenting Amway to a prospect. Many diamonds who ruled the Amway world in the 1990’s are still around teaching today, with few new diamonds emerging. The emphasis for many IBOs is still to sponsor people and not on selling Amway products. Most business building IBOs are told they need the system to succeed. If Amway enthusiasts are going to say that someone’s experience no longer applies, at least state what is different.
In fact, I will cite some specific items that could greatly reduce the cost of running and Amway business and can be done with great efficiency. Of course none of these would ever be fully implemented because the upline leaders would not be able to profit from them as they do now.
Why does anyone need voicemail now when Amway is a web based business? Get rid of KATE and replace it with free email. A leader can very efficiently and without cost, send a message to all downlines with one punch of his keyboard. Everyone has access to a computer either at home of by internet café’ or by laptop or iphone. This could save an IBO possibly more than $30 a month plus charges for excess minutes. In fact this would be an upgrade to the current KATE system.
Even standing orders can be streamlined to mp3 messages or some kind of email based transcript to get information to downline. It doesn’t have to be free for those who believe that upline should be paid, but it would eliminate the need to pick up the material from your upline and it would be able to greatly reduce the cost to IBOs.
So I will contend it is my opinion that Amway leaders are either outdated themselves or simply refuse to make technology upgrades because they make a nice profit charging downline for these outdated materials.