One of the things I noticed after walking away from the business was how IBOs and higher pins try to create an illusion of wealth. They wear suits to all of their meetings, act as if they are already successful in Amway, as if acting the part will make it so. Some IBOs are taught to fake this success, or "fake it till you make it". I suppose this is taught so prospects will be enticed into looking at the business or possibly joining because they see success and want a piece of the action.
But as time passes, more and more evidence has become available which shows that the diamond level may not be all it's promoted to be. There are stories of diamonds quitting the business, diamonds fighting and suing each other over tools income, and diamonds having homes foreclosed or going bankrupt. A book written by Ruth Carter about a diamond who was her former employer showed a diamond with a gross income of over a million dollars, yet this diamond apparently was broke, living in debt but continuing to portray success while on stage.
What many starry eyed IBOs and prospects see on stage are pictures of the easy life, early retirement, no job, fancy cars and homes, fancy vacations and exclusive things in life. All of these can be achieved by joining Amway and going diamond right? Amway reports that the average diamond earns less than $150,000 and that is before taxes and business expenses. When you sit down with a calculator, it is easy to see that it is virually impossible for most diamonds to achieve what they portray. Amway apologists will claim that their groups don't do this, but basically, the function that is currently called "winter conference" used to be called "dream nite" where the theme was the lavish goodies that diamonds have, and you can have, if only you will build the business.
So why do the diamonds put on this show? Simple, because it's a recruiting tool. People won't want to join if you tell them to work hard, achieve diamond and live a middle class lifestyle. Unfortunately, I believe that a diamond income will mostly provide a middle class lifestyle and not that of a jetsetter. Do the math and it's very clear. Also, one should note that much of a diamond's $150,000 income is in the form of a one time annual bonus, thus a diamond's monthly income might be quite low. Many people don't know this and believe the hype they see on stage.
This blog and this post is to clear up some of the hype and myths behind a diamond lifestyle.