IBO, or "Independent Business Owner". It's a selling point, for people to say they own a business. They like the title of being CEO or owner of (insert name) Enterprises. But in the real world of business, it seems that most IBOs and their Amway powered businesses seem like a joke. The reason for this is because of some of the zany things that some IBOs say and do. Granted, these IBOs probably were taught (by upline leaders) and believe in what they are saying. But can an IBO actually compete with the open market? I say no and I will explain further below;
IBOs cannot compete because they sell a variety of products, most of which can be found in local stores and often times, found cheaper in those stores. Now even if the exact product cannot be found in a local store, such as LOC, a similar product can be found, such as simple green. Secondly, when a customer goes to a store, they can read the labels, touch the goods, and take a good look at a product. These factors put IBOs at a great disadvantage. Thirdly, a customer who may like certain Amway products, such as the bathsoap or whatever, will still need to go to the local store to purchase perishable goods so there is no savings inthat respect.
Online stores such as Amazon.com has a greater appeal, in my opinion, because purchasing a book is something that people are willing to do online, and many customers don't have a need to touch or feel a book, and would not have to go to the bookstore "anyway" to buy other good.
So can an Amway IBO compete with other online businesses and real businesses? In my opinion, the answer is clearly "no". The Amway produced numbers back my opinion. Very low sales volume to non IBOs, low monthly earnings for IBOs, difficulty in sponsoring others because of the reputation of Amway. If you are on standing order and attending seminars, you make your chance of succeeding practically impossible as the expense of running your business will likely exceed any earnings and/or rebates that you may earn. Some, but very very few people will succeed. Many will try, but the challenges and barriers to success are simply too great for the average person to succeed. A world class runner couldn't outrun me if I strapped a hundred pound weight on each of his legs. Same as how a business owner cannot succeed with high prices and other inconveniences, and not much else to offer the customer.