Come join our new ecommerce business. Network marketing, E-busiess, Quixtar, etc.
When IBOs recruit prospects and describe what they do, they tend to avoid mentioning Amway until the middle to end of the presentation. Some will claim that Amway is just their supplier and that you are really joining (insert name) enterprises.
I can only conclude that IBOs are ashamed to use the name Amway.
When I was an IBO, I was also taught not to use the Amway name because a prospect may not understand what we do, or they may have a preconceived idea of what Amway is all about. As it turns out, our upline was correct about this. That most people knew about Amway and already had a negative opinion about Amway. It ranged from pyramid scheme to pure hatred when hearing the name Amway. Some of it was justified and some of it not. In either case, these folks were not open to joining Amway.
Ironically, it wasn't really Amway that people did not like, but the actions of IBOs. IBOs who were probably taught by upline leaders from groups such as WWDB, BWW, or Network 21. The deception and outright lies of IBOs reflected badly on Amway and public perception was soured. Amway's apparent role in this was recognizing this (See Directly Speaking by Amway Co-Founder Rich DeVos) and allowing IBO abuse to continue.
So IBOs and prospects - are you prood to be am Amway IBO, or do you hem and haw when asked the age old question? Is this Amway?