How many diamonds are there in Amway? I don't know for sure. Nobody knows for sure except Amway and Amway isn't telling. I once emailed Amway to ask this question and I was told to ask the person who invited me to a meeting. An Amway supporter once wrote a post on his propaganda blog decrying Amway critics for creating an "echo chamber" effect where people searching for information will be mislead about how many diamonds there are in Amway. Of course, he doesn't criticize the corporation for not publishing this valuable and controversial piece of information. He wrote a blog post claiming there are about 4000 Amway diamonds worldwide. While that may or may not be true, given this Amway supporter's propensity for lying, it certainly doesn't speak well about the number of Diamonds in the US and Canada. Nobody seems to be able to name at least ten new diamonds who came out of North America in the last 5 or six years.
On one of the Amway PR blogs, I posed a question (several years ago) and Anna Bryce of Quixtar (at the time) stated that there were 160 Diamondships in attendance to 2006 Diamond club. Assuming there were some absentees, there might be a few more than 160 Diamonds in Amway North America. 160+ Diamondships in nearly 50 years of existence is not much to get excited about. Also, in Amway, a diamond is not forever. Diamonds fall out of qualification, probably more often than a new one emerges.
Some Amway supporters talk about the thousands of people who may have achieved success thru this opportunity. They don't mention however, the MILLIONS who may have been harmed by participating in this wonderful opportunity, albeit possibly from a motivational organization and not necessarily from Amway, Quixtar or Alticor. Although the motivational organizations have mostly been allowed to operate freely to cause this harm, and blemish the corporation's reputation.
The point being missed here is that the more diamonds there are, it is likely that there will be more and more people who lose money. Nearly all diamonds that I know of hard sell their cds, seminars and other support materials. Thus the more diamonds there are, the more downline, and probably more people on the system. The vast majority of people on the system lose money because of the system expenses. A lack of sales to non IBOs almost guarantees a loss for IBOs because the only way to increase volume without sales is to increase downline who then suffer the losses for you. The more diamonds there are, the more lower level IBOs there are, and more IBOs who make little or lose money in order to support these higher pins.
Where are all the diamonds? Are they hiding? Or becoming extinct?